What we're looking for in Stage One:
We invite interested applicants to outline their proposed approach to the project, provide examples of relevant past work, and submit an estimated budget for consideration.
Request for Proposals (RFP)
Branding, Logo Design & Marketing Materials
Issued By: The Allied Arts Council of Spruce Grove (AACSG)
Issue Date: May 22, 2026
Proposal Submission Deadline: June 15, 2026
Organization Overview
The Allied Arts Council of Spruce Grove (AACSG) is a registered non-profit organization dedicated to providing, promoting, and furthering visual arts and cultural opportunities for the enrichment of community life in Spruce Grove and the surrounding Parkland area.
AACSG operates the an Art Gallery and provides exhibitions, classes, events, community programming, artist opportunities, and arts education for all ages.
Following our recent move into Heavy Metal Place and continued organizational growth, AACSG is seeking to refresh and strengthen its visual identity and marketing materials.
Project Overview
AACSG is seeking proposals from qualified designers, branding agencies, or marketing contractors to develop a refreshed brand identity that reflects the organization’s role as a welcoming, creative, and community-focused arts organization.
The selected contractor will work collaboratively with AACSG representatives to create a cohesive visual identity system and supporting marketing materials that can be used consistently across print, digital, signage, social media, exhibitions, sponsorship materials, and community outreach.
Project Goals
The goals of this project are to:
Create a modern, recognizable, and flexible visual identity
Reflect the creativity and accessibility of the organization
Improve consistency across marketing and communications
Develop branding that works across both print and digital formats
Create materials that can evolve with the organization into the future
Scope of Work
The successful contractor will be expected to provide the following services and deliverables:
Brand Discovery & Consultation
Initial consultation meetings
Review of existing branding and materials
Discussion of organizational values, audiences, and goals
Presentation of initial creative direction concepts
Logo Design
Development of:
Primary logo
Secondary logo variations
Simplified icon or mark
Horizontal and vertical versions
Black and white versions
Reverse/white versions
Brand Identity Package
Development of:
Brand color palette
Typography recommendations
Visual style direction
Graphic elements or supporting motifs if applicable
Brand Guidelines
Creation of a concise brand guide including:
Proper logo usage
Minimum sizing and spacing
Color specifications
Typography usage
Incorrect usage examples
Digital and print recommendations
Marketing Materials
Creation of branded templates and/or designs for materials such as:
Posters
Social media graphics
Event promotional materials
Presentation templates
Email/newsletter headers
Sponsorship or membership materials
Signage templates
Final materials and exact deliverables may be refined collaboratively during the project.
Deliverables
The successful contractor must provide:
Final File Formats
AI
EPS
SVG
PNG
JPG
Editable working files including source files for all approved materials.
Digital & Print Ready Files
All final designs must be suitable for both print and digital use. These will be used for digital newsletters, social media purposes and on our website.
Ownership & Usage Rights
Upon final payment:
AACSG will retain full ownership and usage rights, including moral rights, for all final approved designs and materials.
AACSG may reproduce, edit, adapt, and use the materials indefinitely without restriction.
The contractor may showcase the work for portfolio and promotional purposes, provided it aligns with AACSG’s public brand. AACSG retains the right to demand removal of any display that deviates from the AACSG’s established image and reputation.
Proposed timeline:
RFP Issued: May 22, 2026
Questions Deadline: June 12, 2026 @5pm
Proposal Deadline: June 15, 2026
Contractor Selection: June 19, 2026
Project Start: June 19, 2026
Final Deliverables Expected: August 15, 2026
While we are hopeful that the project will happen within this timeline we also recognize that in collaboration there may be some adjustments.
Proposal Requirements
Interested proponents should include:
A detailed project quote
Breakdown of costs by phase or deliverable if applicable
Estimated timelines
Any optional additional services
Company / Contractor Information
Name and contact information
Brief background and experience
Relevant qualifications
Portfolio
Examples of past work:
Logo design
Brand development
Marketing materials
Work completed for arts, non-profit, or community organizations if available
Project Approach
Brief outline of:
Creative process
Consultation approach
Revision process
Proposed timeline
References -At least 2 professional references.
Evaluation Criteria
Proposals may be evaluated based on:
Quality of portfolio and past work
Understanding of project goals
Experience with branding and visual identity
Experience working with non-profits or arts organizations
Budget and overall value
Communication and collaborative approach
Submission Instructions
Additional Information
AACSG reserves the right to:
Accept or reject any proposal
Request additional information or clarification
Modify the project scope if necessary
Not select any proposal if deemed appropriate
Please submit proposals electronically in PDF format to:
Rebecca New, Director
alliedac@telus.net
Subject Line:
“RFP – Branding & Marketing Services”